1. Who we are

Leef (“Leef”, “we”, “us”) provides tools including monetised URL shortening, monetised paste/note sharing, a QR generator, a public feed, and analytics.

Controller: Leef (not yet incorporated)
Contact: support@leef.io
Address: Company address will be provided upon incorporation

2. What we collect

• Account data: email, username, password hash, verification & security settings (e.g., 2FA).
• Content data: URLs you shorten, paste/note content you create, public feed listings you submit.
• Analytics: click events and aggregated stats (date, country/city, device type, referrer domain).
• Technical data: IP address (or hashed form), user agent, device/browser signals, logs.
• Support data: messages you send to support and attachments you upload.
• Payout data: payout method details you provide (PayPal email, bank details, or crypto wallet/network).

3. Why we collect it

• Operate the Services (create links, show public feed items, generate QR codes).
• Provide analytics and performance reporting.
• Keep the platform secure and prevent abuse/fraud.
• Process payout requests and maintain payout records.
• Communicate with you (verification, security notices, support).
• Comply with legal obligations (accounting, tax, lawful requests).

4. Legal bases (UK GDPR)

• Contract: providing the Services you request.
• Legitimate interests: security, abuse prevention, service reliability, analytics.
• Legal obligation: record-keeping and compliance requests.
• Consent: where required for certain cookies/choices.

5. Sharing your data

We may share data with service providers that help us run the Services, such as:

• Hosting/infrastructure and storage providers
• Email delivery providers (for verification/support emails)
• Ad/monetisation partners (e.g., AppLixir) and measurement/anti-fraud tools
• Payout partners (PayPal/banks/crypto rails) to execute withdrawals
• Authorities if legally required

We do not sell your personal data.

6. International transfers

Some providers may process data outside the UK. Where applicable, we use appropriate safeguards.

7. Retention

• Account data: while your account is active, then a limited period for security/legal reasons.
• Click/analytics logs: we may retain raw logs for a limited time and keep aggregated totals longer.
• Payout records: typically retained for accounting/tax purposes.
• Support tickets: stored to handle your request and resolve disputes.

If you want specific retention durations, email us at support@leef.io.

8. Your rights

Depending on your location, you may have rights to access, correct, delete, restrict or object to processing, and to request a copy of your data. Contact us at support@leef.io.

9. Security

We use reasonable safeguards (password hashing, HTTPS, access controls, logging, and optional 2FA). No system is perfectly secure, but we work to protect your data.

10. Children / under 18

Users under 18 may use the Services and may earn/withdraw, but must have permission from a parent/guardian where required by local law, and must only provide payout details they are legally allowed to use.

11. Contact

Email: support@leef.io